Solutions For
Sales & Marketing
Your team is responsible for revenue, but your tools are working against you. When quoting is slow, pricing is inconsistent, and buyers can't visualize what they're ordering, deals stall. CPQ, implemented by RenaissanceTech, gives sales and marketing teams the speed and accuracy to close more business.
Today’s Buyers Expect a Better Experience
B2B buyers now research, evaluate, and self-select before they ever talk to a rep. If your quoting process is slow and your product presentation is flat, you are losing deals before the conversation starts.
Where Sales and Marketing Teams Hit the Wall
Complex products and manual quoting processes create friction at every stage of the sales cycle. Your reps spend time chasing approvals and fixing errors instead of selling, and marketing can't deliver the visual buying experience modern buyers expect.
What CPQ Gives Your Sales and Marketing Team
RenaissanceTech deploys CPQ configured to your products, your pricing rules, and your sales process — so your team gets results from day one.
Faster Quote Generation
Reps produce accurate, professional quotes in minutes instead of days, with pricing and product rules built into the configurator. CPQ users report up to 10x faster quote generation after implementation.
Consistent Pricing Across the Team
Every quote reflects the same approved pricing and margin rules, regardless of who generates it or which channel it comes from. Manufacturers report up to a 90% reduction in quoting errors after implementing CPQ.
Interactive Product Visualization
Give buyers a real-time visual of their configured product. 3D and 2D imagery drives engagement and builds buyer confidence — 83% of B2B buyers cite product visuals as the top factor in their purchasing decisions.
Guided Selling for Every Rep
CPQ captures the knowledge of your best reps and guides every salesperson through the right options, upsells, and configurations for each customer. New reps ramp faster and quote with the same confidence as your veterans.
Omnichannel Quote Delivery
Whether quoting in a showroom, on a call, or through a dealer portal, CPQ delivers the same accurate, rules-driven experience across every channel — direct, dealer, or distributor.
More Quotes, Less Overhead
When reps can configure and price independently without waiting on engineering or running approvals up the chain, quote volume goes up and sales cycle length goes down. Manufacturers implementing CPQ through RenaissanceTech report up to 10x faster quote generation, 40% higher quote volume, and 80% shorter quote cycle times. Your team closes more deals with the same headcount.
A Buying Experience That Sets You Apart
CPQ software lets your buyers interact with their product configuration in real time, selecting options and seeing exactly what they will receive before placing an order. That level of engagement builds confidence, reduces revision cycles, and gives your brand a clear advantage over competitors still sending static quotes. When buyers can see it, they commit faster.
Common Questions from Sales and Marketing Teams
Answers to what sales and marketing leaders ask us most when evaluating CPQ softwares.
How does CPQ help sales reps quote faster?
CPQ replaces manual quoting steps with a rules-driven configurator. Reps select product options, and the system automatically applies pricing, validates configurations, and generates a complete, accurate quote document. What used to take days takes minutes. RenaissanceTech configures the system to your specific product catalog and pricing structure so it works from the first quote.
Can CPQ enforce pricing rules and protect margins?
Yes. Pricing logic is built directly into the configurator. Approved discount tiers, minimum margins, and option-based pricing adjustments are all enforced automatically. Reps can't quote outside the rules, which means consistent margins across the entire team without manual oversight on every deal.
How does product visualization affect conversion rates?
Manufacturers using CPQ's 3D and 2D visualization tools report up to a 40% increase in conversion rates. When buyers can see exactly what they are ordering, configured to their specifications, the decision becomes easier and revision cycles shrink. Visual configuration is one of the highest-impact features for shortening the sales cycle.
Can CPQ support both direct sales and dealer or distributor channels?
Yes. Most CPQ software is built for omnichannel selling. The same product rules, pricing, and configuration logic apply whether a deal is handled by a direct rep, a dealer, or a distributor. RenaissanceTech also implements SWIFTSELL, our proprietary dealer portal, for manufacturers who want to give their dealer network self-service quoting and ordering capability.
How quickly can RenaissanceTech get our sales team up and running on CPQ?
Timeline depends on product complexity and integration requirements, but RenaissanceTech's out-of-the-box implementation approach means most manufacturers are quoting in the system significantly faster than with custom-built approaches. With 200+ go-lives and 30+ in-house CPQ specialists, we know how to move fast without cutting corners.
Ready to Sell Smarter Across Every Channel?
Talk to a RenaissanceTech CPQ specialist about how we deploy CPQ for sales and marketing teams in manufacturing.
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